Meta’s Advantage+ Ads: A Smarter Way to Streamline Your Campaigns?
Meta’s Advantage+ ad tools are no longer a niche feature for ecommerce brands — they’re quickly becoming a central part of the Meta Ads ecosystem. With a wave of updates released in early 2025, Meta is making it easier than ever to hand over key campaign decisions to its AI, streamlining the ad creation process […]
OpenAI’s New Codex: A Smarter Way to Code
OpenAI has released a new version of Codex, its AI model designed to help people write and understand code. Whether you’re an experienced developer or just getting started, Codex acts like a helpful assistant — turning plain English into working code, explaining what it does, and helping to fix errors along the way. What Is […]
All You Need To Know About the New Meta AI App
Meta has entered the AI assistant race in full force with the launch of its first standalone application — the Meta AI App. Built on the company’s latest large language model, Llama 4, the app introduces a new, socially integrated way for users to engage with artificial intelligence. As Meta expands its AI footprint beyond […]
Shadow AI Culture: What it is & why it matters
Artificial Intelligence is transforming workplaces at an unprecedented pace, however, Shadow AI Culture is something that employers need to address. Employees across industries are integrating AI into their daily tasks, whether their employers permit it or not. This growing trend, often referred to as “Shadow AI Culture,” presents both opportunities and risks. Organisations that fail […]
The State of Artificial Intelligence in Ireland
Artificial intelligence is rapidly transforming the business landscape in Ireland, with increasing adoption across industries. A recent report, The AI Economy in Ireland 2025: Trends, Impact & Opportunity, produced by the Trinity Business School in collaboration with Microsoft Ireland, provides an in-depth analysis of AI’s role in Irish businesses. The report highlights key trends, challenges, […]